



First and last sketch of the winning illustration


Illustration of a label for Herzl's beer made as part of a small competition for novice designers. The owners of the brand asked for an illustration that would emphasize the amount of alcohol in the beer. Out of all the illustrators who participated in the competition, a number of winners were selected and their illustrations were published by the brewery on the beer "שש אחוז כפרה" as a special edition.